Round or rounded type is omnipresent on packaging and in advertising for ice cream, soya milk, yogurt, pizza dough, gummy bears as well as shampoo, toothpaste, computers or even petrol; the list of application possibilities is long and as diverse as the origins of this style in type design. On the one hand, typefaces with rounded terminals and corners are an expression of a trend that reoccurs from time to time, but beyond all aesthetic motives rounded type can be a problem solver for technological challenges, such as backlit signs and bad screen resolution.